NouriTress Perfect Hair Products
Website | E-Commerce | Digital Ads
Web/E-commerce redesign for national hair care brand NouriTress.
Client Background
Founded in 1999 by licensed cosmetologist and certified trichologist DeShawn Bullard, NouriTress Perfect Hair Products is a vitamin-based hair regrowth product line. It offers women experiencing hair thinning and hair loss a safe and effective way to regrow hair from the inside out. In 2018, NouriTress sought our expertise to redesign its e-commerce website, aiming to elevate its brand and streamline user experience.
Project Goals
After consulting with NouriTress, the primary goal of the website relaunch was clear: Position NouriTress as a brand for Hair egrowth and Maintenance: Focus on becoming a trusted name in both regrowing and maintaining healthy hair.
Other crucial objectives were identified:
- Increase Brand Awareness: Solidify NouriTress' presence in the market.
- Establish Industry Expertise: Position NouriTress as a knowledgeable authority in hair care.
- Convert Visitors into Prospects: Enhance conversion rates of website visitors into potential customers.
- Improve User Experience: Create a seamless and enjoyable browsing experience.
Strategy and Implementation
Armed with statistical data and a well-defined target customer profile, we began shaping the redesign strategy. We selected Shopify as the CMS for its user-friendliness and extensive app library, ensuring a robust platform to support the new design.
Messaging and Content
The website's revised messaging became centrally focused on educating consumers about their hair, highlighting which products work best for them. The redesign emphasized NouriTress' Perfect Hair Vitamins Plus, promoting it as a natural solution for preventing hair thinning and hair loss.
Key Features
- Educational Content: Informative articles and guides about hair care and product use.
- User-Friendly Design: Easy navigation and a seamless shopping experience.
- Conversion Elements: Clear calls to action and optimized landing pages to convert visitors into customers.
Results
After several months of meticulous planning, concept creation, client revisions, and programming, the new website launched in 2019. The results were overwhelmingly positive:
- Boosted Brand Awareness: The revamped site helped NouriTress make a stronger mark in the market.
- Showcased Industry Expertise: The educational content positioned NouriTress as a trusted authority.
- Better Conversion Rates: A smoother user experience turned more visitors into prospects.
- Great User Feedback: Customers loved the new design and features, boosting overall satisfaction.
Conclusion
The redesign of NouriTress' e-commerce website perfectly aligned with the brand's goals and objectives, positioning it as a leader in natural hair regrowth solutions. By emphasizing user experience, educational content, and targeted marketing, we helped NouriTress connect with its ideal audience and achieve success.