Love Living Good
Brand Identity | Print Collateral | Merchandise Design
Transforming Recognition and Support for Love Living Good Through Cohesive Branding and Merchandise
Background
Love Living Good is a community-based organization committed to supporting causes that benefit the LGBTQ+ community. Their mission is to foster inclusivity, awareness, and support through various initiatives and events.
Project Overview
We worked with Love Living Good to design a new logo and create a line of print and merchandise that would support their mission. Our goal was to enhance their brand identity, improve their visibility, and help them attract and engage more members and supporters.
Challenges
Before partnering with us, Love Living Good faced several challenges:
- Lack of Cohesive Brand Identity: They struggled to create a unified brand and logo that resonated with their target audience.
- Difficulty in Sourcing Quality Merchandise: Finding high-quality, cost-effective merchandise to promote their cause was a significant hurdle.
- Limited Visibility and Support: Inconsistent branding and promotional materials hindered their visibility and ability to attract new members and supporters.
- Struggles in Attracting New Members: The absence of a professional online and offline presence made it difficult to engage with the community.
- Need for a Mission-Aligned Partner: They required a partner who could deeply understand their mission and values to represent them effectively.
Solutions and Implementation
- Brand Identity Development: We designed a cohesive brand identity and logo that reflected the organization's mission and values, ensuring it resonated with the LGBTQ+ community.
- High-Quality Merchandise: We sourced high-quality, cost-effective merchandise that Love Living Good could use to promote their cause, including t-shirts, hats, and banners.
- Consistent Branding: We created a suite of promotional materials that ensured consistent branding across all online and offline platforms.
- Professional Presence: We helped establish a professional online presence through engaging social media content.
- Fundraising Campaigns: We assisted in launching several fundraising campaigns utilizing the new merchandise line.
Results
The impact of our work with Love Living Good was profound and measurable:
- 30% Increase in New Member Sign-Ups: Within the first month of launching the new brand identity and merchandise line, Love Living Good saw a significant uptick in new member registrations.
- 50% Growth in Social Media Engagement: Enhanced social media presence led to a marked increase in engagement, indicating a stronger connection with their audience.
- 20% Increase in Fundraising: The new merchandise line significantly boosted their fundraising campaigns, raising 20% more funds than previous efforts.
- Recognition and Support from Prominent Figures: The organization gained recognition and support from notable figures within the LGBTQ+ community, solidifying their reputation.
- Consistent and Professional Presence: Establishing a consistent brand identity improved trust and credibility among their audience and potential supporters.
- 40% Increase in New Partners and Volunteers: Improved visibility at community events led to a substantial rise in new partnerships and volunteer sign-ups.
Conclusion
Our partnership with Love Living Good showcases the power of cohesive branding and quality merchandise in enhancing visibility, engagement, and support for community-based organizations. By deeply understanding their mission and values, we were able to provide solutions that not only met but exceeded their expectations.