Explore Siesta Key
Branding | Merchandise | Print Design
Print and merchandise design for Florida adventure guide Explore Siesta Key.
Background
In 2018, we were hired by Explore Siesta Key to develop a comprehensive marketing campaign aimed at elevating the brand as a premier tourist destination. The scope of the project included the creation of a tourist adventure guide, print advertisements, and exclusive merchandise. Our primary goals were to increase brand awareness, drive website traffic, enhance visitor experiences, and foster a loyal community.
Campaign Goals
Increase Brand Awareness:
- Position Explore Siesta Key as a leading tourist destination.
Drive Website Traffic:
- Boost engagement with the newly launched tourist adventure guide.
Enhance Visitor Experience:
- Promote lesser-known areas and activities within Siesta Key.
Foster Community Loyalty:
- Encourage repeat visits and build a sense of community through exclusive merchandise sales.
Strategies Implemented
Social Media Engagement
- High-Quality Visuals:
- We used stunning images and engaging content to showcase the hidden gems of Siesta Key.
- Influencer and Blogger Collaboration:
- Partnered with local influencers to create buzz and bring authenticity to the campaign.
Targeted Online Advertising
- Focused Ads:
- Implemented targeted online ads aimed at adventure tourism enthusiasts to drive website traffic.
Print Media
- Strategically Placed Ads:
- Featured ads in travel magazines and local newspapers to reach potential visitors who prefer traditional media.
Exclusive Merchandise Launch
- Community Building:
- Launched a line of exclusive merchandise available on the website, with proceeds supporting local environmental initiatives.
Results and Outcomes
Increased Brand Awareness
- Achieved a 40% growth in social media followers and direct website visits, significantly increasing brand recognition among the target audience.
Boosted Guide Downloads
- The newly launched adventure guide experienced a 60% increase in downloads, surpassing initial targets and indicating strong community and visitor engagement.
Surge in Website Traffic
- Website traffic saw a 75% increase in unique visitors, largely driven by targeted online advertising and influencer collaborations.
Successful Merchandise Sales
- Exclusive merchandise sales not only increased revenue but also fostered community loyalty. Over 70% of buyers expressed interest in returning to Siesta Key.
Cross-Media Cohesion
- The campaign's integration across social, online, and print media created a comprehensive and cohesive brand experience, ensuring the message reached a diverse and engaged audience
Conclusion
The marketing campaign for Explore Siesta Key was a resounding success. By leveraging a mix of digital and traditional media strategies, we achieved significant growth in brand awareness, website traffic, and community engagement. The use of high-quality visuals, influencer partnerships, and targeted advertising proved effective in driving engagement and fostering loyalty among visitors.
This case study exemplifies how a well-rounded marketing approach can create lasting impact and drive meaningful results.