East Lake Family Dental
Branding | Website | Direct Mail
Roswell Georgia dental office redesigns it's website and promotes the relaunch with direct mail.
Background
East Lake Family Dental, based in Roswell, Georgia, is a trusted dental office known for providing high-quality dental services. Seeking to modernize their online presence and improve patient engagement, they approached us with the goal of redesigning their website and promoting the relaunch through a targeted direct mail campaign.
Project Goals
The main objectives of the project were:
- Modern Website Design: Develop a contemporary, user-friendly website that effectively showcases East Lake Family Dental's premium services.
- Enhanced Online Visibility: Optimize the website for search engines to attract new patients.
- Patient Engagement: Engage existing patients and encourage them to schedule appointments through the new website.
- Direct Mail Campaign: Create and implement a direct mail campaign targeting local residents to promote the new website and offer special discounts to new patients.
Approach
Website Redesign
User-Centered Design:
- Created a clean, modern design with intuitive navigation.
- Highlighted key services and made it easy for users to find important information quickly.
- Integrated high-quality images and testimonials to build trust and credibility.
Search Engine Optimization (SEO):
- Conducted keyword research to identify high-impact keywords relevant to dental services in Roswell, GA.
- Optimized on-page elements such as meta descriptions, headers, and alt text.
- Implemented a content strategy focusing on informative service pages to boost organic search rankings.
Direct Mail Campaign
Design and Content:
- Designed eye-catching mailers that highlighted the new website and featured special offers for new patients.
- Included a clear call-to-action to visit the new website and schedule an appointment.
Targeting and Distribution:
- Identified key demographics and geographic areas around Roswell, GA.
- Distributed mailers to local residents, ensuring broad reach and visibility.
Results
After several months of meticulous planning, concept creation, client revisions, and programming, the new website launched in 2023. The results were overwhelmingly positive:
- Increased User Engagement:
- The new website design successfully conveyed the high-quality services offered by East Lake Family Dental.
- There was a significant increase in user engagement and appointment requests through the website.
- Improved Online Visibility:
- SEO efforts led to a considerable improvement in the website's search engine rankings.
- Organic traffic increased notably, contributing to higher new patient acquisition rates.
- Effective Direct Mail Campaign:
- The direct mail campaign achieved a substantial response rate.
- Many local residents responded to the special offers, resulting in an increase of new patients.
- Enhanced Patient Engagement:
- Existing patients found it easier to schedule appointments through the user-friendly website interface.
- Overall patient engagement increased, benefiting the practice's operations.
Conclusion
Working with East Lake Family Dental turned out to be a fantastic project that met and even exceeded all our goals. The fresh, modern website and the effective direct mail campaign opened up great growth opportunities for the practice, boosting both its online presence and local engagement.