Buckley Dental Care
Branding | Website | Direct Mail
Revitalizing Buckley Dental Care's Online Presence and Community Engagement
Background
Buckley Dental Care, a well-regarded dental practice in Roswell, Georgia, faced some challenges with an older website and limited brand visibility in the local community. See how we helped!
Challenges
Before the marketing effort, Buckley Dental Care dealt with several key issues:
- Outdated Website Design and Functionality: The old website lacked modern design elements and user-friendly functionality, which resulted in poor online traffic and low customer engagement.
- Limited Brand Visibility: Despite offering quality dental services, Buckley Dental Care had low visibility in the local community, leading to fewer patient inquiries and appointments.
- Ineffective Communication Strategy: The practice's communication methods were insufficient, failing to adequately inform existing patients and the surrounding community about services, promotions, and updates.
- Competitive Market: With numerous established and new dental practices in the vicinity, Buckley Dental Care found it challenging to distinguish itself and attract new patients.
Solutions
To address these challenges, our team implemented a comprehensive marketing strategy that included a website redesign and a targeted direct mail campaign.
Website Redesign
- We focused on creating a modern, user-friendly website that would enhance user experience and improve search engine visibility. Key improvements included:
- Aesthetic and functional design overhaul to make the website visually appealing and easy to navigate.
- Search engine optimization (SEO) enhancements to improve organic traffic and search rankings.
- Mobile responsiveness to ensure a seamless experience across all devices.
- Integration of appointment booking features and informative content to engage visitors and convert them into patients.
Direct Mail Campaign
- In conjunction with the website redesign, we launched a direct mail campaign aimed at local neighborhoods. The campaign included:
- Eye-catching postcards highlighting the practice’s services and promotional offers.
- Clear calls-to-action directing recipients to visit the new website or book appointments.
- Targeted distribution to maximize reach and conversion rates within the community.
Results
The marketing efforts yielded impressive outcomes for Buckley Dental Care:
- Increased Online Traffic: The website redesign led to an increase in online traffic, thanks to improved user experience.
- High Conversion Rates: The direct mail campaign achieved a high conversion rate, with recipients booking appointments or visiting the website for more information.
- Enhanced Brand Visibility: The practice saw a notable rise in new patient inquiries and returning patients scheduling regular check-ups, significantly increasing brand visibility in the local community.
- Competitive Differentiation: Despite the competitive market, Buckley Dental Care successfully established a reputation for being modern and patient-centric, differentiating itself from other local practices.
Conclusion
By tackling the main challenges with a strategic website redesign and a targeted direct mail campaign, Buckley Dental Care boosted its online presence and community engagement.